One of the challenges users of Wordpress face is the choice of a Wordpress “theme.”

Wordpress themes determine:
• The fonts used on the site
• The basic layout of the site
• The color scheme
• How the navigation is listed (are there tabs, etc.)

On the one hand, we love Wordpress themes because you can drastically change the look of a site just by choosing a different theme. You can easily incorporate a graphic look without hiring an expensive designer. On the other hand, there are some features that cannot be changed without some re-programming.

Internet marketing guru, Alice Seba, explained what she loves and changes in her Wordpress themes in her post, Is Wordpress REALLY All That? She makes some very valid points about the limitations of the Wordpress site (for example, that what shows up on a standard page of a Wordpress site is the same on nearly every page unless you alter it).

Overall, though, the feeling is that Wordpress can be one of the easiest ways to get your content onto the Internet, especially without having to pay a designer every time you want to add or change something.

One of the most common (and easiest) changes to make to a Wordpress theme is what appears on the home page. Some of our clients choose to have a static home page where they may have a sales letter or a standard introduction for their visitors. Others want their blog posts to appear on the home page. We can set it up either way–you should pick the solution that will lead your visitors to your next step, whether that is to sign up for your newsletter or buy your product or something else!

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